H-E-B ties as best supermarket in the country for customer satisfaction

AUSTIN (KXAN) — Central Texans have a lot of love for H-E-B, so much so that the supermarket has among the highest customer satisfaction rates in the country.

The San Antonio-based chain has an 85% satisfaction rate, according to the American Customer Satisfaction Index (ACSI), up 4 points compared to 2023.

Costco and Publix also have an 85% satisfaction rate, all overtaking Trader Joe’s, which was highest ranked last year. Trader Joe’s remained at an 84% satisfaction rate for the second straight year.

“Publix sets the standard across much of the in-store experience, including staff courtesy and store cleanliness and layout, while Costco and H-E-B win on value,” a press release from ACSI said. “All three benefit greatly from the popularity of their private label brands.”

Austin-based Whole Foods has an 82% satisfaction rate, up from 79% last year. Other large retailers with rates above 80% include Sam’s Club at 83% and Target at 82%.

Walmart ranked lowest nationwide at 74%, up from 71% last year.

The ACSI uses customer interviews as part of a “multi-equation econometric model,” developed at the University of Michigan, to determine its scores.

Customer expectations are taken into account, as well as perceived product quality and value for money.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button